The Year Has Three Quarters
Most 2027 budgets will be built on four quarters. The year has three, and the working year comes to about 36 weeks, not 52.
WRITING
How companies get built.
Essays on capital markets, go-to-market, and scaling. Written for founder-CEOs who are making these decisions for the first time.
Doubling Is the Expensive Plan
Companies don't get more efficient one hire at a time. A company built to double is often more expensive to run than one built to grow tenfold.
Every Hire Is a Projection
Seeing that roles vary is the easy half. The hard half is deciding how much of a particular person's record transfers to the particular job you have.
There's More Than One Kind of Accountant
The title tells you the function. It doesn't tell you the job. Why strong hires fail, and why the post-mortem rarely finds the real reason.
Deal Chess
Every financing runs through stages. M&A writes them down; a venture raise doesn't. Rounds are usually lost in a phase other than the one where they feel lost.
Tokens Are Cheap. Your Time Isn't.
The cost of writing software is collapsing. The cost of owning it is not. Why AI kills configuration before it kills SaaS.
You Should Probably Stop Running Product
Founders give up sales, engineering, and recruiting as the company grows. Product they hold onto — because they are still good at it. That is what makes the problem hard to see.